The Today Show Toy Drive

The TODAY show on NBC has kicked off their 16th Annual Holiday Toy and Gift Drive for needy families in the United States. Did you know that nearly one in five children are living below the poverty level in the United States? The gifts that are donated will be distributed to children’s whose parents would otherwise not be able to provide a special gift for the Holidays. Recipients are more than 200 non-profit family organizations including homeless shelters, children’s group homes, foster family services and more.

You can read the press release from the TODAY show with more details about the program here.

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This year Amazon is matching donations made online from the Today Show’s Amazon Wish List. Go to The Today Show Wish List page on Amazon, add items to your cart, and Amazon will ensure that the toys are sent to kids in need.